Here’s How We Helped a Highly Successful Business Mogul Clean Up Their Online Presence

Type of Client

Business Mogul

Service

Reputation Management

Campaign Duration

8 months

4 Negative Links

Removed From Page 1

4 Negative Links

Removed From Page 2

2 Negative Links

Removed From Page 3

4 Negative Links

Removed From Page 1

4 Negative Links

Removed From Page 2

2 Negative Links

Removed From Page 3

The problem

We were approached by a family office representing a prominent billionaire business mogul in need of reputation management assistance. Negative articles affecting their public image were dominating the top search results for both their name and their associated companies. The extensive visibility of this damaging content was harming their personal brand and impacting their business and partnerships. Acknowledging the high stakes, we promptly devised a comprehensive strategy to address and mitigate these issues.

Our assessment revealed four negative results on the first page, featured on high-authority sites such as AP News, The Guardian, and several news outlets. Recognizing the competitiveness of these sites and the negative impact on the business mogul’s career, we immediately began our efforts to address and resolve the issue.

The Solution

We began the campaign by documenting the current rankings for the negative articles to establish a benchmark. Next, we identified any positive content ranking below these negative articles that had the potential to outrank them. By cataloging existing positive content, we determined the number of new pieces needed to push the negative articles off the first page. Here’s what we did:

Created a backlink and traffic campaign for existing positive content. Increased links and traffic signaled to Google that this content was favored over negative articles.
This client wanted us to focus on existing positive content and preferred we didn’t publish any new content or Press Releases in his name. Due to the complexities of this request we focused heavily on a traffic and backlink campaign to his social profiles, company website, and existing positive press.
We like to create a personal website to use as the main link building asset, but this client requested for us to focus on using existing content as he wants to stay off the radar. Instead of building a personal site we used his about page on his companies website.
Added schema markup to the client's about page on the companies website, connecting their site, social media accounts, and positive press.
Began a link building and traffic campaign to all the new assets we created.
Began a link building campaign to the athletes Social Media profiles.

Additional strategies were also implemented, but some remain proprietary.

The Outcome

Over the course of eight months, we successfully removed all negative articles from the first page of Google. These were replaced by the client’s social profiles, including Facebook, Twitter, Crunchbase, and LinkedIn. We also leveraged several positive pieces of content from high-authority sites to fill the first page with favorable results.

As a result, this business mogul’s search results are now dominated by positive and accurate content that truly reflects their personal brand. This transformation not only improved their online presence and restored their reputation but also offers a more authentic representation to anyone searching for them on Google.